MatureHealth Communications would like to announce the launch of a new service for marketing, sales, and business development personnel—the SC/LTC Brand Analyzer™. This service can identify and target opportunities and challenges for your brand—corporate, single-source products, or multi-source products—as well as define effective strategic and tactical initiatives. This service does not replace SC/LTC sales data, but will expand your understanding of how and why your brand is being used, as well as maximize a brand’s marketing and sales opportunities.
If you are interested in discussing this in greater detail, please contact Layne Oliff at MatureHealth Communications layne@maturehealth.com.
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MatureHealth
Communications, a leading healthcare communications company that focuses
on the senior care and long-term care marketplace, announces the availability
of a new sales and marketing service—the SC/LTC Brand
Analyzer.
This service will provide pharmaceutical companies with the ability to analyze
the marketing opportunities of their brands—corporate, single-source, or
multi-source— in the senior care/long-term care marketplace. |
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The goal is to maximize your brand’s potential
in the SC/LTC marketplace. Services provided as components of the SC/LTC Brand Analyzer include:
Competitive analysis—clinical, marketing, sales of brand competitors
Disease state analysis—evaluate how the disease category is currently managed
Decision-maker and influencer identifier—identify key decision makers/influencers and their role in product selection
Product positioning—define the most effective methods to position your product in the SC/LTC marketplace
Strategic planning—develop a strategic plan that maximizes marketing and sales potential for your brand while utilizing cost efficient methods
Market potential—estimate the sales opportunity for a brand in SC/LTC market segments |
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Customize for Cost Efficiency and Meet
your Brand Needs
This service can be purchased in its entirety or by selecting the services
most important for your brand. This allows for a cost efficient
use of your resources.
MatureHealth Communications will utilize its broad network of provider
consultants, primary market research, and secondary market research to
develop answers to key questions.
The SC/LTC Brand Analyzer looks specifically
at your brand, drug category, disease states, and target customers.
For more information on the
SC/LTC Brand Analyzer
please contact Layne Oliff at MatureHealth Communications,
908-709-8080, layneo@maturehealth.com. |
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